Who We Are.

The Brand Marketing and Communications Group

We harness the Power of Brands to engage Consumers and the Trade.

Experience. Insight. Turn-Key Project Management

BMCG is a full-service Marketing and Promotions Agency with extensive experience and an unwavering commitment to deliver exceptional results.

We dive into your business challenges with you, and then develop Strategic, Results-oriented Solutions that drive your business and build brand loyalty.

We do the Heavy Lifting

Our Principals – who each have 20+ years of Marketing experience – lead and co-ordinate every aspect of your programs.

We provide truly turn-key, proactive Project Management while maximizing your Marketing Budget.

Our Leadership Team

We’re Experienced. We’re Driven. We’re Creative. BMCG was founded in 1999 by Joe Castaldi and Bill Bryant. Our Team of seasoned Principals, Digital
Experts and exceptional Support Staff is here to serve you.

Joe Castaldi

Co-Founder & Senior Partner

Over 25 years of Packaged Goods marketing experience on Client and Agency side, including 13 years of Brand Management (Business Team Leader with Pillsbury; VP Marketing at Primo Foods; various Marketing positions at Kraft/General Foods).

Bill Bryant

Co-Founder & Senior Partner

Over 25 years of Promotion and Advertising development and execution with Packaged Goods firms including P&G, Warner Lambert, Kellogg’s, Kraft, Monsanto, Seagram’s, Primo Foods, Parmalat, Lipton, Tabasco, Melitta and Health Check.

Harris Korn

Vice President

Over 25 years of Marketing and Business Management experience on Client and Agency side in Packaged Goods (10 years Senior Marketing experience at Tropicana, Nabisco and Fuji), Digital Media, Consumer Electronics, Mobile App Development and Retail.

Patrick Magnien

Chief of Innovative Technology & Strategy

With 20 years of experience in business development and product marketing, for companies such as WWP-Grey Group, MDC-Kenna, Perennial, Multimedia Network Computer, Patrick has successfully conceived and executed a wide range of marketing and development strategies designed to establish market presence, increase revenue and grow profitability; Walmart, RBC, Danone, Loblaws, Metro, Home-depot, Nestlé, Pepsi, Petro Can…

Creative and Project Management Team

Adam Zileff

Creative Director

Over 30 years of Promotional Advertising, Package Design and Illustration with clients including: Heinz, Kelloggs, Tabasco, Cadbury, Melitta, Parmalat, Maple Leaf, Kraft, Primo, Kruger, Welch’s, Concord Confections, Hormel Foods, Reynolds and Energizer.

Pauline Wilson

Project Manager

Over 8 years of Agency-side Marketing experience. Specialties include in-store and remote Sampling/Promotional Events, Field Marketing, Program Management and knowledge of CPG and Retail industries.

Our Digital Marketing Experts

Bridge Digital Inc.


Bridge uses digital channels to bring measurable and actionable solutions to our clients. They understand the driving role of digital as it relates to the marketing mix and have the insight and experience to activate it.

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